Sadly as it is now seen to be cool and good to be green, this has negative consequences.
Big companies use a token green/ethical front to give themselves credibility where they are still blatantly rinsing the planet/people.
- Starbucks have fairtrade coffe, but they still use other coffee too and they still open up shop every 100 metres down a street, knocking out the little local cafes
- MacDonalds spend money on researching ‘green’ things, donate veg oil for use in vehicles and try and make their packaging degradeable/recyclable. Do they still cut down acres of rainforest to graze cattle though? Thats open for debate i guess (I don’t know all the facts) but its true that what they do as a company is get kids hooked on shit food, causing health problems and a support a culture of greed and corporate reliance.
- take any power company; investing in green tech is good, and these companies have the money to do good stuff in this sector - so why arent they pushing it harder and faster? Cos they still make a load of money from oil… and they will only make more and more as the demand/supply ratio changes… green tech will provide dirt cheap power - and there’s the problem, there’s no money to be made.
Stu just posted this which is another example of companies ‘greenwashing’ their customers into thinking they are all wonderful… from Marks and Spencer though, is slightly upsetting (although, they still use far to much packaging for their food too, so perhaps not surprising.)